Found 2 items, similar to loss leader.
English → English (WordNet) Definition: loss leader loss leader n : a featured article of merchandise sold at a loss in order to draw customers [syn: drawing card, leader]
English → English (gcide) Definition: loss leader loss leader \loss leader\ n. an article of merchandise sold at a loss in order to draw customers. Syn: drawing card, loss leader, leader. [WordNet 1.5]